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jeff smith's blog
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Got a great idea? A VC that will probably listen to your pitch (and it’s one that you probably never thought of).

I’ve attended a slew of tech conferences/unconferences, speaking events, happy hours, etc. over the last few months and noticed a theme. A lot of people view corporations as a sort of developmental league for technology start-ups. When an employee comes up with a good idea, the first thing they should do is hire an attorney so their employer doesn’t try to “steal” it. The next steps: pitch your idea to a VC, get funding, and grow rich.

Here’s what I don’t get: why are people afraid of sharing their ideas with their employer and dead set on starting from scratch?

Don’t get me wrong. There are lots of upsides to striking out on your own. It’s a challenge to build a company, there’s potential for a huge reward – both financial and a sense of accomplishment, there’s a lot of freedom in being your own boss, you might get Scobleized or Kawasakied or Arringtoned. But it’s also hard as hell. You probably have a better shot of getting into the NBA than launching the next Google (NOTE: for you current/retired pro b-ball players that read this blog, pretend I just wrote “FIFA”; Sergei and Larry… see you guys at the thing).

But there are some significant upsides to “pitching” your employer. First and foremost, it’s probably the easiest meeting you’ll ever get with a potential investor. I don’t know the exact number, but I’d guess VCs meet with less than 1% of the individuals that approach them. Who do you think is more willing to take a chance on you? Your current employer or a bunch of guys/women managing $500M in investors’ coin who have never heard of you? A small or medium business might not have the deep pockets of a Silicon Valley VC firm, but they probably aren’t looking for a 10x return on investment, either.

I’m not suggesting that you give away your idea to your employer. If it’s a great idea, one that can make money for your employer, you deserve a share of those profits. Just like a VC, though, if your employer agrees to take on the risk, they deserve a piece of those profits, too. Nor am I suggesting that your current employer will say “yes” to every idea. Lots of Clarity employees – both current employees and alums – have “pitched” interesting (and sometimes fantastic) ideas to Clarity’s management team that didn’t align well with our business or required a bigger investment than we’re capable of making. So we passed. And some of them went elsewhere. But I appreciated the fact that they brought it to us first, and hats off to them for believing so strongly in their ideas. Nor do I believe that every employer has a heart of gold. If you’re working for a jerk (or a gaggle of jerks), don’t waste your time.

So, the next time you come up with a $1M (or $1B) idea, consider talking to your employer. “innerVenture Capital” or iVC (thanks, kmarshall) is often the easiest money to get.

PS – Clarity made the Inc. 5000!

Comments

Phillip Leslie said:

Jeff,

A Clarity friend of mine pointed out this post and I can't resist commenting.

I agree that its all-too-typical that when a employee comes up with a new business idea, they assume that their best path to success is to strike out on their own.  I offer three explanations for why this might be the case:

(1) Many companies don't have the systems in place to compensate in-house entrepreneurs.  Entrepreneurs traditionally take larger-than-typical risks, for the *possibility* of outsized returns.  But an employee paid on salary and working on an entrepreneurial idea is not really taking unusual risks--thus its tough to build up a reward system that gives substantially more compensation.  If such a reward system exists, it risks distracting all employees, who might flock to the entrepreneurial projects, since there is no downside (salary stays steady), but yet a 'free' upside (potential bonus or other additional compensation if things go well).  Finding the right compensation system for in-house entrepreneurs is a real challenge.

(2) Moonlighting Restrictions / Non-Compete Agreements: it seems to me that many technology companies have these clauses in their employement agreements, which implicitly sets up an incentive for employees to keep their new ideas (if they hope to transform them into a new independent business) under wraps until their ready to jump ship.

(3) Perhaps most importantly, a company needs to *show* employees that funding proposals from current employees, for new/proposed ventures, are welcome and have a reasonable probability of receiving a warm reception (as you did here).  The default assumption, without such an example, is that they aren't welcome.

On the flip side, a company that can build a reputation for supporting in-house entrepreneurs, or helping employees branch out into their own new ventures with a bit of funding/support from the company, stand to enjoy great benefits.  E.g., product tie-ins between the new venture and the existing company, adding an innovative flair to longstanding products and services, giving the new venture credibility while adding some new excitement for the existing company's products.

I think its great that Clarity encourages entrepreneurship--what better way to grow the business?

Phillip Leslie

Founder, ProOnGo LLC

# August 28, 2008 10:56 AM
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